You can either claim to be "Triple Distilled For the Ultimate Purity", or you can sell 1.75 litre plastic bottles of vodka at hobo rates, but you really have to make up your mind.And could you pass on a message to your target market? "Claiming you'll spend it on food is a good strategy, and standing outside the liquor store saves time, but you have to choose one or the other."
Thanks,
Luke
2 comments:
You've changed man. You've changed.
Proper spirits do not need to be distilled three times. Someone who know what their doing gets it right the first time.
You don't see
1. Hit men advertising Triple killed to really make sure they are dead
2. IVF centres say triple knocked up so they stay in the family way
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